Friday, October 20, 2006
Touching Raya Ad: Kudos to an oil company
Did you guys see the Petronas' raya advertisement on TV these few days? I think this is by far the most affecting message Petronas has put across in its series of advertisement for the various festive seasons. My praise to Petronas.

Daughter : Mama dengan ayah nanti duduk sini, nanti kakak dengan adik duduk rumah.
Son : Ayah jangan lupa pakai lampin tau!

..was how the children mocked their parents doings towards their dad, a very old, under the weather man which later left them pondering. The ad can be viewed here.

I've always looked forward to Petronas' ads curing the festive seasons. if it's touching, you can almost certainly bet that it's from petronas. Petronas has the tendancy to focus on family values in their commercials and it'll be great if many of the advertisers do the same. It is not the graphics, cinematography, visual effects, audio effects that amount much, but how the message being conveyed to very heart of us that matters.

 
posted by Izham Ismail at 3:09 am | Permalink |


1 Comments:


  • At 27 October, 2006 01:33, Anonymous Anonymous

    yeah, kudos to petronas. but be reminded that the whole chunk of idea was yasmin ahmad's- the credit belongs to her. such is the thinking of a person who was once dsecribed as 'pencemar budaya'.

    still petronas did the rigth thing for giving her the shot. proud i am to be ur member.

    tgk am, mara ade advert ke? hahahhaa